Spotlight Marketing Plan
You can save with the Spotlight Platform when compared to purchasing each service individually. We’ve strategically combined popular marketing and publicity services to help you build your marketing plan and maximize your book’s exposure. You can attract new customers with the unique tools included, such as the Video Trailer.
What you get with the Spotlight Platform:
Social Media Setup: We’ll create accounts and pages on 10 key social media sites, like Facebook and MySpace, and book-focused communities, such as Shelfari and Goodreads. When you update your blog, the information is automatically pushed to all of your pages at the same time.
Multiple Book E-mail Marketing Campaign (5 Million Recipients): Connect with potential customers through this popular marketing outlet. Our professional copywriters and designers will craft your customized e-mail message that we will then send to 5 million opted-in recipients. Your message will be included with three other authors who have similar subject material. You will be able to easily track the effectiveness of the campaign with a report that details the number of times your e-mail was opened and how many people clicked on the link in your e-mail.
Booksellers Return Program (or 2 additional years if you already purchased this service): Encourage booksellers to stock your book by allowing them to return unsold titles.
Radio-TV Interview Report Ad (Half Page/1 issue): Establish yourself as an expert in a publication widely used by members of the media to discover intriguing guests and topics to spotlight on television and radio programs.
Personal Media Publicist-Targeted: From drafting and distributing press releases to following up with media contacts, a publicist will work with you promote your book and generate media interest. You also receive a personalized Marketing Kit complete with business cards, bookmarks and postcards.
Video Trailer without Voice over: Your work will come to life in this 60- to 90-second video book trailer. You can connect with potential readers through prime video placement on multiple well-known, such as YouTube and DailyMotion, and in your e-mail campaign.
Radio-TV Interview Report Ad (Half Page/1 issue): Establish yourself in a publication widely used by members of the media to discover intriguing guests and topics to spotlight on television and radio programs.
Radio Guest Appearances 8
60 Bookstore resellers
Spotlight Marketing Plan