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About Lou Vickery…

Trainer / Professional Baseball Player / Author / Talk Radio Host


For more than 30 years, Lou Vickery has been in the professional training and development  more than 2,800 dealers & companies, trained more than 30,000 people .... in 44 states. Lou has been featured numerous times on The Automotive Satellite Television Network (ASTN) in both the sales and service segments. He was raised in the retail automobile business in Atmore, Alabama.

Professional Baseball
After graduating from high school, he signed a professional baseball contract with the St. Louis Cardinals. Over a ten-year career, Lou also played for the New York Yankees organization and coached in the Cincinnati Reds organization. Lou received a  B.S. degree from Troy State University. After spending four years with Merrill Lynch, Lou re-entered the retail automobile business in l973 and has been helping others every since.

Author & Speaker
Lou has authored ten published books and two training manuals for automotive-related companies since 1980. Lou is "speaker in demand" for several reasons. Lou is invited to speak as a guest or keynote because of his wit and  humor,his life experiences, a delivery style combined with a warm personal touch that brings focus, fun and meaning to any meeting, event, organization or conference. Click here to have Lou Vickery speak at your event.

Books by Lou Vickery ;

A Touch of Grey;
A story of two young boys growing up in the south Alabama during turbulent times in the 1950's. The writing style and present a slice of time in history, a slice of friendship that didn't know the color of black and white, where external forces combined to create create a story with a.... Touch of Grey!

How To Be A Winner - The Young Athletes Notebook; (
digital book format) Order here!
A motivational and inspirational book of verse, phrase and thoughts for the young athlete. Can be used as a daily reading online,ebook or sent to your smartphone device(
digital book format- NEW 2011 Summer) ISBN-9780912603049

101 Answers to Baseball Most Asked Questions
; originally published as part of the Spalding Sports Library Limited Edition-, Updated in 2011 as a Digital Book- NEW Release Summer 2011
( d
igital book format- NEW 2011 Summer) Pre-release Sample-ISBN-9780912603050

The Complete Athlete - A Sports Performance Enhancement Kit (late Summer 2011) sample
A program to  develop positive mental aspects of  an athletes performance using SPC "positive belief" techniques.

Automotive sales training & related books:

Car Lingo; All the words you should know relating to the business of selling automobiles if you intend to be good at it!
and I’M Selling Hard... But Folks Ain't Buying Easy!;,( to be re-released in 2011)
The D.E.A.L (
Order here!)

Talk Radio Host
Lou is the host of “Lou In The Morning,” a guest-driven talk show airing in the Southern Alabama and Pensacola, Florida market on WPFL FM 105.1.- Click here to listen to Lou in the Morning-Tues-Thursday - 7-9 am

A special message from Lou; “Over the thirty-plus years I spent in the retail automobile business, I accumulated a tremendous amount of valuable and informative material. The information you find in this training and development sales course is the result of countless hours of reviewing and editing boxes of material. Any salesperson who studies this material with an eye toward using it to the fullest will find himself or herself jump starting their career.”

Lou Vickery

You can reach Lou here:

Lou in the Morning -
REAL TALK RADIO LIVE and Streaming on
WPFL - 105.1 FM
Mon- Friday- 7-9 AM
No Mumbo Jumbo just real... Real radio!About Lou Vickery…
Talk Radio
with Lou in the Morning
Be quiet... !!!!!
Lou Vickery  is talkin Louisms!